In a partnership announced today involving two of the world’s most powerful brands, Chevrolet and the Walt Disney Company, Disney will participate in Chevrolet’s Project Driveway, the world’s largest fuel cell vehicle test. Beginning in January, Disney will take delivery of 10 zero-gas, zero-emission Chevrolet Equinox Fuel Cell vehicles and use them to shuttle Disney employees, celebrity talent and others within Disney-owned facilities in Southern California.

The partnership opens the door to possible future activities between Chevrolet and Disney. In addition, the relationship will help build awareness of the sustainability of environmentally friendly technologies. “This partnership joins two of the most forward-looking companies in America, and we’re glad that Disney, an organization well-known for envisioning a cleaner, advanced and more modern future, could join us on this important project,” said Chevrolet general manager Ed Peper.

“Our engineers will learn a great deal from the feedback they receive from Disney employees and other test drivers as we transform Chevrolet into a brand that offers fuel solutions ranging from gas-friendly to gas-free.” “We are excited to be working with Chevrolet in this important and historic effort to introduce zero-emission vehicles,” said Lawrence Aldridge, senior vice president, Corporate Alliances, The Walt Disney Company.

“For the last 25 years, General Motors has been an important corporate alliance partner of The Walt Disney Company, and this is a natural extension for us given Disney’s own emphasis on cutting-edge technology and environmental conservation.” Enabled by GM’s fourth-generation hydrogen fuel cell propulsion system, the Equinox Fuel Cell electric vehicle is a fully functional crossover vehicle.