“Chevy offers a variety of fuel saving technologies across a wide array of vehicles to meet consumers’ driving and lifestyle needs. We were so excited to hear the students’ ideas and begin to understand better the ways to communicate this important information to buyers in their age group,” said Kim Kosak, Chevrolet General Director Advertising and Sales Promotion.

“We’ve got great products to talk about - our current line up of high fuel economy cars and crossovers – 8 that get over 30 mpg, two million E85 FlexFuel vehicles on the road – and new this year are the Malibu Hybrid and first-ever full-size hybrid SUV – the Tahoe Hybrid, as well as future technologies such as the plug-in electric Volt and Fuel Cell vehicles.

We’re eager to see what the students do with the information they’ve prepared about Chevy products and our fuel solutions for the final round of judging this week.” The five finalist teams will receive an all-expense paid trip to Detroit, MI to present their case studies to senior Chevrolet management and agency representatives.

The teams are competing for the chance to have their creative material become part of an integrated Chevrolet campaign; prize money and potential internships with Chevrolet, Campbell-Ewald (advertising), or McGinn MS L (public relations) will also be awarded. About Chevrolet Chevrolet is America’s No. 1-selling automotive brand and has the largest dealer network in the U.S.