Chevrolet Showcases the All New 2008 Malibu at the 20th Anniversary Celebration of Univision’s Premio Lo Nuestro
Download this press release as a PDF document. Miami, FL–(HISPANIC PR WIRE-PRNewswire)–February 19, 2008–Chevrolet today announced its exclusive automotive sponsorship of this year’s 20th anniversary celebration of Premio Lo Nuestro a la Musica Latina (Lo Nuestro Latin Music Awards) on February 21, 2008. For over eight years, Chevrolet and Univision Network’s Premio lo Nuestro have celebrated Latin music, bringing the hottest talent to people’s homes.
As part of this year’s 20th anniversary celebration, Chevrolet has joined forces with Univision to showcase the all-new Chevy Malibu by integrating the Malibu into the broadcast of this premiere awards show. Malibu will provide millions of viewers with exclusive “back stage” access throughout the broadcast.
In addition, as part of their official automotive sponsorship of Premio Lo Nuestro, Chevrolet will play a key role in recognizing a singular achievement by one of the evening’s special performers and will also make sure all of the evening’s celebrities and VIP’s arrive in style to the Red Carpet in a fleet comprised of Tahoes, Suburbans, and a Corvette.
Music and entertainment are a strong part of Chevy’s tradition, and we are thrilled to be a part of this great celebration that pays tribute to Latino talent Celebrating this star-studded event, Chevy will also bring two of its most famous “stars”.
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