Chevrolet Takes All-New Traverse Crossover To The World Series
, DETROIT : For the third consecutive year, Chevrolet teams up with Major League Baseball’s World Series to hit another vehicle out of the ballpark - the all-new Chevrolet Traverse crossover. In addition to a brand-new TV spot that debuts tonight during the Chevy Pre-Game Show and Game One on Fox, Chevy is expanding its multi-media, MLB postseason blitz to introduce the Traverse to millions of baseball fans. Building upon the Traverse theme of “Everything you’ve ever wished for …
and then some” because of its segment-leading cargo room and fuel-efficiency, the promotion includes an opportunity for fans to visit www.worldseries.com/chevy for a chance to win a trip to the 2009 All-Star Game. Visitors will learn more about the Traverse and download a virtual ticket for the first four World Series games on Oct. 22, 23, 25 and 26. Winning ticket numbers will be revealed live during the game broadcasts.
“We successfully used the past two MLB postseasons to engage baseball fans in support of the Chevy Silverado and Chevy Malibu. This year, as the all-new Traverse steps up to the plate, we’ll surround fans with on-air, onsite and online messages about Traverse’s segment-leading capabilities, design and fuel economy,” said Kim Kosak, Chevrolet general director for advertising and sales promotion.
Chevrolet’s partnership with the World Series also includes sponsoring the Chevrolet Player of the Game and the World Series’ Most Valuable Player awards. At the conclusion of this year’s Series, the MVP will receive a 2010 Chevrolet Camaro as Chevy eyes Camaro’s much-anticipated launch next year. Chevrolet has been the official vehicle of Major League Baseball since 2005.
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