Chevrolet TrailBlazer might use photo flat ‘The whole issue around Chevrolet TrailBlazer’s ad campaign must be considered from two different angles, that is, from the viewpoint of customers and that of Sverdlovsk Region. Any advertising campaign is aimed at raising sales, and Yekaterinburg was chosen for the ad with good reason: it is believed to be Russia’s average city, and most effective ads always use some specific data.

I believe the ad was targeted at central parts of Russia where people don’t know a lot about the state of Sverdlovsk Region’s roads. It is quite possible that the ad uses a photo flat, or the picture was perhaps taken in some other Russian region. In whichever case, the ad is bound to produce the necessary effect, and the product will find its customer,’ Svetlana Guselnikova of Yekaterinburg’s Advertising Guide portal reports.