Email to a friend Printer friendly Font: * * * * “This car is critically important to Chevrolet — we’re going to promote the heck out of it,” Hay said in an interview from Oshawa. While he won’t put a dollar figure on what it will cost GM to sell the Malibu in the coming year, he will say “it’s one of the biggest launches in Chevrolet history.” The reason for the big promotional campaign for the sixth-generation Malibu is the amount of ground Chevrolet has to make up.

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